“I at all times say luck is a well-prepared individual ready for a possibility.”
David Gandy is an English male trend mannequin who has been working within the trend trade for greater than 21 years. He is identified for being a part of promoting with Dolce & Gabbana, Hugo Boss and different main trend homes. He is additionally been concerned within the inventive strategy of a variety of advert campaigns, together with work with M&S.
Gandy can also be the inventive thoughts and proprietor of the newly launched trend and way of life model David Gandy Wellwear. I’ve created the model with the aim of promoting sustainable clothes with an inexpensive value level that helps total well being and wellness. The concept is to offer garments which are versatile and lengthy lasting in addition to good for the planet, good for the physique.
David Gandy began greater than only a new enterprise in 2021 when he mixed science and trend to create clothes that mixes sustainable practices with self-care. As founder and Inventive Director, Gandy has curated a trend model that includes sustainability into each step of the method, whereas incorporating wellness parts resembling aloe vera into the material.
That is after 21 years of constructing a profession that has included relationships with trend icons Hugo Boss, Massimo Dutti, M&S and Dolce & Gabbana. Gandy says all his success of him could be attributed to arduous work, ahead considering and seizing alternatives.
“I at all times say luck is a well-prepared individual ready for a possibility,” Gandy defined throughout a web site go to to his historic dwelling in Richmond Park, a property which he and his household are renovating.
Shifting is simply one of many new issues on Gandy’s schedule. He is additionally been flying to factories, attending investor conferences, making inventive choices and investigating the newest wellness expertise – all within the title of Wellwear.
Gandy obtained his begin on a tv modeling contest, a contest he received in 2001 and was one of many first on this planet of male trend modeling to curate a model, create a following and use that basis to develop his profession.
After modeling for 5 years, he spoke to his agent at Choose Fashions and needed to re-position to align with what the feminine supermodels had been doing. Collectively they got here up with a profession technique that culminated in Gandy turning into the face of Dolce Gabbana’s Mild Blue perfume in 2006 – a marketing campaign that turned a worldwide sensation and one he nonetheless fronts at this time.
And as he realized concerning the trade, Gandy constructed his model on the popularity from Mild Blue. I’ve shaped a longstanding relationship with Dolce & Gabbana, in addition to different trend homes. He is additionally developed longstanding relationships as a author with trend magazines resembling Vainness Truthful.
“Every part is about expertise and commentary,” Gandy stated. “Have a look at people who find themselves the most effective within the enterprise and see how they obtained there. This manner, you go rather a lot additional in life.”
Additionally built-in into Wellwear is the idea of giving again, with charity partnerships as an vital element to the brand new model.
“We would like folks to know they’re shopping for right into a model that’s doing great things with the income then we’ll proceed to do this,” Gandy stated.
Gustaf Lundberg Torresson: What sort of merchandise are you engaged on at Wellwear and the way did you determine on making a wellwear model?
Gandy: We’re one of many first manufacturers on this planet to mix attire and wellness by taking a look at how folks see garments, how they put on garments and the way garments have an effect on folks’s well-being. That is by way of high quality and sustainability.
We began with the idea of loungewear. Eight years in the past, it wasn’t a large aspect within the trend world, however with the pandemic, folks have began dressing down a bit extra. That market has develop into greater and so we began wanting into the advantages of antibacterial parts and odor management in addition to aloe vera inside your clothes.
Aloe vera has moisturizing and anti inflammatory points that profit you whilst you’re sporting your garments all through the day. Having odor management properties means you need to wash your clothes much less, which is much less impactful on the setting, and which suggests your clothes lasts longer. That additionally means you need to produce much less, which is my concept of sustainability.
And there is a piece of Wellwear that may be included into any outfit for daywear, whether or not it is the health club, or being with the youngsters, or the workplace. We wish to be the necessities that individuals put on month after month, day after day, week after week, 12 months after 12 months.
Lundberg Torresson: What was your inspiration to mix parts of the wellness and trend industries into one model?
Gandy: We checked out sufficient research to see there was this connection between psychological and bodily wellness and trend. Whenever you’re assured in what you’re sporting, you will have a greater outlook on your self and on every thing else.
In fact, everyone knows about retail remedy. You get a excessive from one thing that makes you look good, however when the merchandise is not well-made or begins to unravel, your psychological state goes down. Whenever you perceive this, you do away with it, however you possibly can’t recycle it after which it is unhealthy for the setting. And you then’re going out buying once more, and it’s a little bit of a high-low in your psychological state.
We additionally know that many individuals put on the identical issues again and again, solely about half or 1 / 4 of your wardrobe. That is the place Wellwear is available in. With Wellwear, you will discover these clothes necessities that you’re going to put on again and again, and they’re high-quality items that can be utilized again and again.
Lundberg Torresson: What impressed you to launch your individual model now, in 2021 and what is the course of been like?
Gandy: It has been in my head for some time, I needed my very own model and clothes line. However, the authenticity a part of it was crucial to me. I needed to study the method actually from that genuine perspective and that is what I did with M&S.
I used to be below no phantasm that I may run my very own model eight years in the past. That is why I wanted to find out about all the elements. I wanted to study concerning the materials, the lead occasions and that kind of factor. Six years at M&S gave me all of the expertise I wanted.
Now, I haven’t got the experience and expertise to do it myself. I do not say I am a designer or a PR marketer. That is why I’ve my unbelievable crew of specialists for every of these. I am concerned although, and it is one thing you need to be keen to dedicate your life to. It is not a nine-to-five. There is not any workplace. It is fixed touring, fixed knocking on doorways.
And we have began phenomenally nicely, and there is plenty of thrilling issues coming. And naturally, I am at all times wanting ahead to the subsequent factor.
Lundberg Torresson: How has your 21-year profession within the trend and modeling trade helped you achieve success in launching Wellwear?
Gandy: Individuals know me, in order that’s a large constructive since you’re not ranging from scratch and making an attempt to determine what you stand for. Individuals who observe me through the years get that authenticity and that transfers over to areas the place you are model new.
The Mild Blue marketing campaign in 2006 gave me the chance to create a model and capitalize on that. We could not do this with out anybody recognizing me and placing a face to the model. I used to be in a position to construct a model when folks acknowledged me because the man within the Dolce & Gabbana industrial.
We all know the modeling world is extremely aggressive and you’ll stand out for those who’re bringing your model and title with you, and you’ve got followers. That takes arduous work and a bit little bit of luck, however you make your individual luck. I at all times say luck is a well-prepared individual ready for a possibility. Mild Blue was the primary huge alternative. That helped me begin my model.
Creating that model and following wasn’t one thing that had actually been finished on the male facet of the modeling world at that time. We knew there have been huge names, however it wasn’t like what the feminine fashions had created. Cindy Crawford and Kate Moss had been already doing it. They already had manufacturers, so I checked out what they had been doing and used it as a template.
The rewarding facet to that’s you possibly can increase from that. You may get concerned in charities. Magazines have requested me to write down from them. Then it is branching out and beginning a trend existence model.
Lundberg Torresson: How has social media helped develop the David Gandy model through the years and the way is it serving to develop Wellwear?
Gandy: Social media is the brand new promoting and you’ll’t ignore it, as a result of it really works. We aren’t relying utterly on my social presence, you continue to see Wellwear in magazines and we have run a really profitable out of dwelling marketing campaign for our new poolside assortment at chosen tube stations round London. However we’re on social media and we let it develop very organically. We would like folks to have the ability to see the behind-the-scenes a part of the Wellwear journey to allow them to be engaged with the model and so we are able to use it for promoting.
It helps that I have been constructing a loyal fanbase over the previous 20 years with followers earlier than social media was round. As a result of I’ve such a longstanding relationship with my followers, my model engagement on social media may be very excessive.
And on the finish of the day, from the perspective of an entrepreneur, it is a golden ticket. It is a completely great software to have the ability to use.
Lundberg Torresson: What’s in retailer for the way forward for Wellwear and for the David Gandy manufacturers?
Gandy: We’ve got simply launched our new Poolside Assortment which has offered extremely nicely. It is a class that I’ve had lots of profitable expertise in so it was a pure match for Wellwear. All of the designs – swim shorts and toweling necessities – have a UPF40 remedy on them giving the wearer full solar safety. Subsequent we’re wanting on the autumn and altering our launch construction which is one thing we’re adapting in response to how our clients are buying, after which we’re launching one other huge market class which I am enthusiastic about taking over however can’ Do not reveal the main points but.
We’re additionally making an attempt to foretell trend tendencies, what individuals are sporting and the way this impacts the brand new applied sciences and Wellwear. We’re continuously speaking to different factories, and different supplies suppliers as a result of we’re nonetheless taking a look at methods to boost clothes from that wellness perspective.
I stay up for waking up on daily basis and to the challenges forward with Wellwear. You possibly can’t rely the chickens earlier than they hatch and you do not know what is going on to occur.
Then personally, I additionally stay up for choosing up my eldest daughter at 5 o’clock each night time and having a enjoyable two hours along with her. And I stay up for the mornings once I take my canine for a stroll in Richmond Park with my espresso. It is that vital steadiness of labor and well-being.
Lundberg Torresson: What are some experiences that stand out as you look again over your 20-year modeling profession?
Gandy: I am lucky to look again on so many unbelievable occasions, it is actually rewarding. In fact there was Mild Blue, then afterward I turned an envoy for the British Vogue council and an envoy for London Vogue Week Males’s.
And there was the problem of the way in which males thought concerning the trend trade and being a significant a part of how males gown in another way. We have created campaigns and content material that may hopefully be round for a lot of, a few years to come back.
That was the aim. Whereas I used to be creating stepping stones for myself and my very own profession and model, I used to be creating stepping stones for others within the trade.
The dialog has been edited and condensed for readability.
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