By Judie Holcomb-Pack
In the event you’re a child boomer, the title “Inexperienced Stamps” might deliver again reminiscences of licking stamps and sticking them into small books to your mom or grandmother, and flipping via pages of a Inexperienced Stamp catalog dreaming of what these crammed books of stamps may deliver.
Don’t look now, however these Inexperienced Stamps of yesteryear are again – sans licking and sticking.
Carl Norloff, CEO of S&H Interactive (residence of S&H Inexperienced Stamps) is touring america to unfold the phrase in regards to the all-new, up to date model of Inexperienced Stamps. Following him on LinkedIn or Fb (S&H Inexperienced Stamps) is like viewing a travelog of America or a recreation of The place’s Waldo?
Norloff has obtained the rights to the Inexperienced Stamp promotional program and has introduced it into the twenty first century by making a digital software, or what he refers to as “click on it, don’t stick it.” Norloff stated he’s specializing in mother and pop companies to proceed the legacy of what Inexperienced Stamps meant within the ‘50s and ‘60s, a strategy to promote companies whereas giving shoppers a straightforward strategy to earn objects from low-cost kitchen devices to costly housewares and extra.
In accordance with Wikipedia, S&H Inexperienced Stamps have been in style in america from 1896 to the Eighties, almost 100 years, which is a very long time for a advertising and marketing promotion to retain curiosity. Sperry & Hutchison (the S&H within the Inexperienced Stamps title) created the rewards program and in its heyday within the Sixties issued extra stamps than the U.S Put up Workplace. On the peak of recognition, 30 million households saved Inexperienced Stamps distributed by 80,000 retailers.
Clients acquired stamps primarily based on the quantity of their purchases at grocery shops, fuel stations, malls and different retailers. The loyalty program grew to become an actual connector of communities. Not solely may shoppers redeem stamps for private objects, they might be part of with their neighbors to assist group wants. In a single memorable redemption, a group saved sufficient Inexperienced Stamps to buy a hearth truck; one other group used Inexperienced Stamps to buy two gorillas for a zoo.
Within the Seventies Inexperienced Stamps began to exit of favor. A sequence of recessions decreased the worth of the stamps because the variety of books required to buy objects elevated. Inexperienced Stamps and its successor, Greenpoints, have been ultimately discontinued.
Enter Carl Norloff and his objective to deliver again Inexperienced Stamps, however with a twenty first century spin. He jumped on the alternative to buy the Inexperienced Stamp trademark. In a latest interview at sixth Sense Well being & Wellness, the place Norloff had stopped by to go to Nike Roach, he stated that the brand new program will not be designed to compete with the rewards applications of huge firms or chains like Harris Teeter, Speedway, CVS, and others. He’s specializing in small companies and native mother and pops that want an added enhance to advertise their enterprise. He additionally desires to accomplice with nonprofits via the Inexperienced Stamps for Good program.
When an area enterprise joins the Inexperienced Stamp program, they can put their objects within the on-line catalog. As previously, shoppers obtain Inexperienced Stamps for his or her purchases, however in the present day the stamps are issued digitally and the buyer can accumulate stamps and redeem them for purchases by way of an app on their Apple or Android cellphone. Shoppers are inspired to go to the shop to select up the redeemed merchandise, thereby driving site visitors to collaborating retailers.
Companies that select to take part in this system obtain posters and door clings to advertise their participation, together with a code card that’s scanned on the register to problem stamps to clients. Companies pay a charge to take part after which can add their promotional objects to the web catalog. When shoppers look via the catalog, they’ll see promotions from native firms first, which can encourage cross promotion of companies.
After assembly Norloff at sixth Sense, Nike Roach stated, “I consider that S&H goes to be a game-changer for native companies that want to give again to their group, in addition to to have the ability to generate curiosity of their enterprise, whether or not it’s therapeutic massage remedy, like mine, or different service or product-oriented companies.”
For extra data on S&H Inexperienced Stamps, comply with Carl Norloff on LinkedIn, S&H Inexperienced Stamps on Fb, or go to www.greenstampsforgood.com.